Levels: Intern / Fresher / Junior
Owner of Messaging, Positioning & Conversion | AI-first Product Marketing
ROLE OVERVIEW
This role focuses on product messaging, positioning, and conversion for B2B SaaS / AI products targeting global markets. You will own how the product is understood, differentiated, and sold through content — from website copy to sales enablement — using AI tools to accelerate research, creation, testing, and optimization.
Scope and ownership increase progressively from Intern → Fresher → Junior.
KEY RESPONSIBILITIES
- Own product positioning and messaging for global B2B SaaS/AI markets, including ICP/personas, value propositions, “why us”, and pricing page narratives
- Translate complex AI/tech features into clear, outcome-driven messaging for non-technical buyers
- Create and optimize conversion-focused content: website & landing copy, product/pricing pages, case studies, one-pagers, and email sequences
- Improve content performance across the funnel, driving CTR, time on page, demo/trial requests, and activation rate
- Plan and execute product & feature launches (release notes, blogs, social, community/email)
- Develop sales enablement materials (sales decks, battlecards, FAQs, objection-handling) to support sales win-rate
- Use AI tools for persona research, messaging iteration, headline/CTA testing, and content performance analysis
- Track content impact on engagement, conversion, and revenue influence, and share insights with Product, Growth, and Leadership teams
REQUIREMENTS
By Level:
- Intern: Final-year student or fresh graduate in Marketing, Business, Communications, or related fields
- Fresher / Junior: 0–2 years of experience in Software Product Marketing, Content Marketing, SaaS, or Tech-focused roles
Core Skills:
- Strong interest in B2B SaaS, AI products, and global tech markets
- Solid verbal and writing skills in English (clear, structured, persuasive)
- Understanding of:
- ICP & persona-based marketing
- SaaS funnels (Awareness → Demo/Trial → Activation → Paid)
- Value proposition & differentiation
- Hands-on use of AI tools for content and marketing (ChatGPT, Gemini, Claude, etc.)
- Ability to connect content performance to business outcomes
- Ownership mindset, curiosity, and willingness to iterate fast.
HOW TO APPLY
Step 1: Submit Your CV
Apply directly through the Innotech Vietnam Corporation website by uploading your updated CV to the careers section.
Step 2: Phone Screening
If shortlisted, you will receive a call from the HR team for a brief survey and initial screening.
Step 3: Interview
Qualified candidates will be invited to an interview to further assess suitability for the role.
Step 4: Onboarding
Successful applicants will receive an offer and begin the onboarding process to officially join the team.
